**Privacy Policy**  
**Last Revised: February 2, 2025**

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**Always Protected Security, LLC Privacy Policy**  
This Privacy Policy applies to Always Protected Security, LLC and its affiliates (“Always Protected,” “we,” “us,” “our”) and the services and information available through our website at [https://www.always-protected.com](https://www.always-protected.com) (the “Site”). By visiting the Site or engaging with our services, you consent to the collection, use, disclosure, storage, transfer, and processing of your personal data as described in this Privacy Policy. We may update this Privacy Policy to reflect changes in law, our data practices, Site features, or technology. Material changes will be notified via email (to the address in your account) or a prominent notice on the Site. Check back frequently to review the current Privacy Policy. The Site is intended for individuals residing in the United States only.

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**I. Our Commitment to Your Privacy**  
Always Protected is committed to protecting your privacy through commercially reasonable technical, administrative, and physical safeguards. We value your trust and strive to maintain your confidence in our services. We adhere to the **ADT Authorized Dealer Data Privacy Guidelines** and welcome your feedback. Contact us with any concerns as outlined in Section X.

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**II. Information Collected by Always Protected**  
We collect **Personal Data** you provide while using the Site, including:  
- Name, address, email address, phone number.  
- For employees, work-related information.  
- For SMS services, mobile phone numbers and opt-in consent data.  

We also collect **non-personally identifiable information** (e.g., IP address, search preferences, location, Site interactions). When linked with Personal Data, we treat it as Personal Data under this Policy.  

**Third-Party Links**: The Site may link to external websites or services (e.g., ADT Security Services, calendar booking tools) with different privacy practices. We encourage you to review their privacy policies. If you submit Personal Data through these services, their policies apply.  

**Data About Others**: If you provide information about another person (e.g., a client referred for ADT services), you represent that you have the authority or consent to share such data, and we will process it as outlined in this Policy.

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**III. Protecting Your Personal Data**  
We use industry-standard safeguards, including encryption for credit card transactions, to prevent unauthorized access, maintain data accuracy, and ensure proper use of Personal Data.

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**IV. How Always Protected Uses the Information It Collects**  
We use Personal Data to:  
- Provide Site services, such as scheduling ADT Security consultations and sending referral notifications.  
- Enhance user experience through personalized features and faster request processing.  
- Contact you about services, including customer support, new offerings, and feedback requests.  
- Send SMS messages for Account Updates & Notifications (e.g., realtor inquiries about client interest in ADT systems) and Marketing & Sales (e.g., $300 referral bonus offers), with your consent.  

You may opt out of promotional communications by following the instructions in emails/SMS (e.g., “Reply STOP to opt out”) or contacting us at (877) 492-2711.

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**V. Sharing Your Personal Data**  
We do not share or sell your Personal Data except as described below or with your authorization:  
- **Third-Party Partners**: We share Personal Data with trusted partners (e.g., ADT Security Services, Sub-Dealers) to provide services like security system consultations or referral processing. These partners are bound by confidentiality agreements and may not use your data for other purposes.  
- **Service Providers**: We engage companies for tasks like email handling, data analysis, marketing, payment processing, and customer service. These providers access Personal Data only to perform their functions and are contractually restricted from other uses.  
- **SMS Consent**: **No mobile information will be shared or sold with third parties/affiliates for marketing or promotional purposes.** Text messaging originator opt-in data and consent will not be shared with any third parties.  
- **Business Transfers**: In the event of a merger, acquisition, or asset sale, Personal Data may be transferred, with the acquiring entity required to honor this Privacy Policy.  
- **Legal Compliance**: We may disclose Personal Data to comply with applicable laws, judicial proceedings, court orders, or to protect our rights, property, or safety.

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**VI. SMS Terms of Service**  
By opting into SMS from Always Protected Security, LLC, you agree to receive messages for **Account Updates & Notifications** (e.g., inquiries about client interest in ADT Security systems) and **Marketing & Sales** (e.g., $300 referral bonus offers). Message frequency varies, and message and data rates may apply.  

- **Opt-In Methods**:  
  - **Website Sign-Up**: You may opt in via a form on [https://www.always-protected.com](https://www.always-protected.com), with a non-pre-selected checkbox consenting to SMS. The form discloses the program (“Always Protected Updates”), frequency (“varies”), rates, and opt-out instructions (“Reply STOP to opt out”). See our Privacy Policy ([https://www.always-protected.com/realtors/privacy-policy](https://www.always-protected.com/realtors/privacy-policy)) and Terms of Service ([https://www.always-protected.com/realtors/termsandconditions](https://www.always-protected.com/realtors/termsandconditions)).  
  - **Verbal Opt-In**: When you call our support number at (877) 492-2711, our agent asks, “Do you agree to receive conversational text messages from Always Protected Security, LLC for updates and offers? Message frequency varies, message and data rates may apply, text HELP for assistance, STOP to opt out.” If you say “YES,” consent is logged with call timestamp and agent notes. Mobile opt-in data is not shared with third parties for marketing.  
- **Opt-Out**: Reply **STOP** to any SMS to unsubscribe. Text **HELP** for assistance or visit [https://www.always-protected.com](https://www.always-protected.com).  
- **Compliance**: We do not share or sell SMS opt-in data with third parties for marketing purposes, ensuring compliance with CTIA and TCPA regulations.

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**VII. Cookies and Tracking Technologies**  
We use cookies, beacons, scripts, and tags to enhance your Site experience, store preferences, analyze trends, and serve targeted ads. These include:  
- **First-Party Cookies**: Store your email for faster logins and track search criteria.  
- **Third-Party Cookies**: Used for ad targeting, analytics (e.g., page views, clicks), and remarketing (e.g., pixel tags for ads on other sites).  
- **Mobile Identifiers**: Anonymous Device IDs or Advertiser Identifiers for customized ads on mobile apps, using hashed, non-readable data.  

**Opt-Out**: Configure your browser to reject cookies or use opt-out tools in your device settings. Note that disabling cookies may limit Site functionality (e.g., profile access). We do not currently respond to Do Not Track signals.

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**VIII. Accessing or Changing Your Personal Data**  
To access, update, or delete your Personal Data, contact us at (800) 575-4939 or [compliance@always-protected.com](mailto:compliance@always-protected.com). We may verify your identity for security. Requests are processed within 30 days. We retain data as needed for active accounts, legal obligations, dispute resolution, or agreement enforcement.

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**IX. Children’s Privacy**  
The Site is for individuals 18 and older. We do not knowingly collect Personal Data from minors. If we learn a user is under 18, we will terminate their account and delete their data.

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**X. California Privacy Rights**  
Under the **California Consumer Privacy Act (CCPA)**, California residents have rights to:  
- Know what Personal Data we collect, its sources, uses, and disclosures.  
- Request deletion of Personal Data.  
- Opt out of data sales (we do not sell Personal Data).  
- Non-discrimination for exercising these rights.  

**No Data Sales**: In the past 12 months, we have not sold Personal Data. To exercise your rights, submit a request at [https://www.always-protected.com/privacy-request](https://www.always-protected.com/privacy-request) or call (800) 575-4939. We verify requests using account details and respond within 45 days.

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**XI. Contact Us**  
For questions, concerns, or to exercise your privacy rights, contact:  
- **Phone**: (877) 492-2711 (business hours).  
- **Mail**: Always Protected Security, LLC, Attn: Compliance Department, 1012 Everett Ct, Fredericksburg, VA 22401.  
- **Email**: [mike.mess@alwaysprotected.net](mike.mess@alwaysprotected.net) (note: email is not guaranteed secure).  

**Do-Not-Call Policy**: Available upon request by calling (877) 492-2711.

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